A trading name of Mariana UFP group entities
Liquidity Price Execution
Crafted for institutional clients who expect more
● Hong Kong
● Paris
● New York
Vision
Independent by Design
Built to Serve, Serves to Win
Keli Partners is built for institutional clients who expect more. Founded with a clear mission. To serve our clients with passion, dedication, and integrity. To deliver the best intermediation service. To win, together.
Network
Our relationships span widely, and run deep.
We earn by building trust, adding value, and bringing solutions.
Insight over noise
No echo chambers. Independent and creative thinking.
We are comfortable outside the crowd, where alpha tends to live.
Enthusiasm and Energy
No sense of entitlement, no autopilot service.
We show up every day - to deliver the right outcome, at the right time.
Spreading the Light
We treat people with respect and care.
We are grateful for the opportunities we have. We celebrate our wins.
Regulatory Status
Governance & Integrity
Mariana UFP group entities conduct business under the trading name “Keli Partners”. All regulated activities are carried out by Mariana UFP group entities.
In the UK “Keli Partners” is a trading name of:
– Mariana UFP LLP authorised and regulated by the Financial Conduct Authority (FCA Register Number: 551170), company number (OC363748), registered address 100 Cannon Street, London EC4N 6EU.
– Mariana UFP SAS authorised and regulated by the Financial Conduct Authority (FCA Register Number: 989397, company number (09234018) 100 Cannon Street, London EC4N 6EU.
In Europe “Keli Partners” is a trading name and tied Agent (ORIAS N°25005831) of Mariana UFP SAS, authorised and regulated by the ACPR & AMF (BIC Code 14483), company number 844880278, registered address 33 rue François 1er, 75008, Paris.
Professional Clients Only: This website is intended for use by professional clients and eligible counterparties only as defined by Regulation 2014/65/UE and UK MiFID.
Clients
A Global and Diversified Client Base
Investment banks, hedge funds, asset managers, family offices. We believe the power of a network lies in listening, thinking, and connecting intelligently. To serve this purpose – our team combines fundamental, quantitative, and macro expertise – intentionally and strategically. The common thread is a genuine passion for markets, and long-term partnerships.
Values
Alignment
We are here to serve. We win when our clients win.
We are structured to act as one team. Always pulling in the same direction.
Excellence
If we play, we aim to be best-in-class.
We do not chase everything. We go deep where we have an edge.
Willpower
Markets can be tough. We like it.
We show up every day with intent, drive, and stamina.
Fairness
We communicate clearly – with clients, and with each other. No games. No politics.
If there is an issue, we face it and fix it.
Meritocracy
We reward people who deliver, and who lift the team.
We value contribution, and mutual support.
Innovation
We encourage creativity and initiative, to unlock new sources of liquidity.
We leverage technology to serve better, and move faster.